We developed a wide range of materials across multiple fronts: POS, BTL activations, trade show assets, packaging adaptations, B2B materials, and product-focused campaigns—including the launch of the sour cream line.
At the same time, we worked on adapting hero product labels—translating the brand visually and strategically to fit U.S. shelf dynamics, consumer behavior, and category expectations.
The process was iterative: testing, learning, and refining—while building consistency across every touchpoint.
The brand gradually established a cohesive and recognizable presence across channels: From retail shelves to activations, every execution contributed to building a unified perception—supporting the brand’s entry and early adoption in a highly competitive plant-based market.
Building a brand isn’t a single moment—it’s a continuous system: Being involved from early stages allowed us to define the foundations: how the brand speaks, looks, and behaves across contexts—ensuring that every future execution remains consistent, aligned, and scalable.
